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1.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by
Edition: Expanded Edition with 220-Word Brand Glossary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA New Riders (Pearson), Berkeley 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 NEU.

2.
The Brand Gap by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley New Riders 2006
Availability: Items available for loan: Institute of Design (1)Call number: 658.8 NEU.

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