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1.
Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 NIC.

2.
Return on Ideas: A Practical Guide to Making Innovation Pay by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wiley India (P) Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.4063 NIC.

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