ZARA: Fast Fashion (Multimedia Case)
Material type:
FilmPublication details: Massachusetts Harvard Business Publishing 2009Description: 1 Multimedia Case DVDDDC classification: - MCP00709
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
CD/DVD
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NIMA Knowledge Centre | Reference | MCP00709 (Browse shelf(Opens below)) | Not For Loan | MCP00709 | |||
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CD/DVD
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NIMA Knowledge Centre | Reference | MCP00710 (Browse shelf(Opens below)) | Not For Loan | MCP00710 |
Source: Multimedia Cases
Publication Date: Jun 23, 2003 Revised May 26, 2009
Product No. 703416-MMC-ENG
Summary:
Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
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