Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing

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Material type: Text

TextPublication details: England McGraw-hill Book Company Europe 1993Description: 268pISBN:

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.84 OZI (Browse shelf(Opens below))	Available		M08437

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