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	1.	Building Brand Value: Five Steps to Building Powerful Brands by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PAR. Place hold Add to cart (remove)
	2.	FCB-ULKA Brand Building Advertising: Concepts and Cases by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2001 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.827 PAR. Not available: Institute of Management: Checked out (1). Place hold Add to cart (remove)
	3.	Understanding Consumers: Building Powerful Brands Using Consumer Research by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003 Availability: Items available for loan: Institute of Management (1)Call number: 658.83 PAR. Place hold Add to cart (remove)
	4.	FCB-ULKA Brand Building Advertising: Concepts and Cases by Parameswaran, M. G Material type: Film; Type of visual material: Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2001 Availability: Items available for reference: Institute of Management: Not For Loan (2)Call number: MC0393 , ... Add to cart (remove)

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