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Strategic Advertising Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 PER.

Strategic Advertising Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2005
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 PER.

Strategic Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ELL.

Strategies for Implementing Integrated Marketing Communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PER.

Strategic Integrated Marketing Communications by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PER.

Strategic Advertising Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Oxford University Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 PER.

Marketing Communications: Objectives, Strategy, Tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MAR.

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