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	1.	Consumer Behavior and Marketing Strategy by Peter, J. Paul Olson, Jerry C Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1996 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 PET. Place hold Add to cart (remove)
	2.	Consumer Behavior and Marketing Strategy by Peter, J. Paul Olson, Jerry C Edition: 7th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 PET. Place hold Add to cart (remove)
	3.	Marketing: Creating Value for Customers by Churchill, Gilbert A Peter, J. Paul Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1998 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CHU. Place hold Add to cart (remove)
	4.	Marketing Management: Knowledge and Skills by Peter, J. Paul Donnelly, James H Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1995 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PET. Place hold Add to cart (remove)
	5.	Marketing Management: Knowledge and Skills: Text, Analysis, Cases and Plans by Peter, J. Paul Donnelly, James H Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1989 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PET. Place hold Add to cart (remove)
	6.	Marketing Management: Knowledge and Skills by Peter, J. Paul Donnelly, James H Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1996 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PET. Place hold Add to cart (remove)
	7.	Marketing Management: Knowledge and Skills by Peter, J. Paul Donnelly, James H Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Irwin/Mcgraw-Hill 2001 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PET. Place hold Add to cart (remove)
	8.	Strategic Management: A Focus on Process by Cetro, Samuel C Peter, J. Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill Book Company 1990 Availability: Items available for loan: Institute of Management (1)Call number: 658.4012 CET. Place hold Add to cart (remove)
	9.	Understanding Consumer Behavior by Peter, J. Paul Olson, Jerry C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Irwin 1994 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 PET. Place hold Add to cart (remove)

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