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1.
Market - Led Strategic Change: Transforming the Process of Going to Market by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Elsevier Academic Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PIE.

2.
Marketing Organisation: An Analysis of Information Processing, Power and Politics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London George Allen & Unwin 1985
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PIE.

3.
Marketing Strategy and Competitive Positioning by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 HOO.

4.
Market-Led Strategic Change: Making Marketing Happen in Your Organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Harper Collins Publishers 1991
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE.

5.
Market-Led Strategic Change: Transforming the Process of Going to Market by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 1997
Availability: Items available for loan: Institute of Management (2)Call number: 658.802 PIE, ...

6.
Market-Led Strategic Change: Transforming the Process of Going to Market by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Elsevier Academic Press 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PIE.

7.
Strategic Customer Management: Strategizing the Sale Organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Oxford University Press 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 PIE.

8.
Strategic Marketing by
Edition: 9th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Companies, Inc. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 CRA.

9.
Market Led Strategic Change: Transforming the Process of Going to Market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxon Routledge 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PIE.

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