Innovative Solutions: What Designers Need to Know for Today's Emerging Markets

An introduction to emerging markets / Warren Greving Key themes of working in emerging markets / Apala Lahiri Chavan Aspects of innovation: research and technology / Beena Prabhu, Sarit Arora Usage ecosystems: dynamics of emerging markets / G. Prabhu Understanding users in emerging markets: what's different? / Apala Lahiri Chavan Case study 1: Understanding Latin American users / Alvaro Diaz Case study 2: HP gesture keyboard: input device for Indic scripts / Rahul Ajmera, Shekhar Borgaonkar Case study 3: Haier innovative wine cooler for Chinese / Beena Prabhu Case study 4: Adoption of mobile technologies in Mumbai slums / Joan Vinyets Rejon Case study 5: Of multifunctional devices, privacy workarounds and neighbourhood service providers / Ashwini Asokan Case study 6: A diary in three acts: designing for the next billion? (But what about researching the needs of the next billion?) / Mathivanan Rajendran, Mrinal Kanti Rai Case study 7: Social music in India / Beena Prabhu, Susan Huotari Case study 8: Philanthropy by design: Chulha: healthy, indoor cooking / Simona Rocchi, Unmesh Kulkarni Case study 9: Info Ladies: empowering remote rural areas with knowledge / Mosharrof Hossain, Forhad Uddin, Sarit Arora Case study 10: Cultural effects of status and relationships in usability testing / Dr. Alvin W. Yeo Interview 1: How did it all begin? A conversation with Roopa Purushothaman Interview 2: Advertising, culture and emerging markets: a conversation with Ram Sehgal Interview 3: Conversation with Tapan Parikh, a multicultural computer scientist who wanders the emerging markets Interview 4: What you see is what you get? Not so for the ethnographer, says Steven Portigal Interview 5: Dmitry Volkov on users, innovation, design and other things Russian Interview 6: Darelle Van Greunen on the difference that design and innovation can make to users in an emerging country.