Managerial Economics: A Strategic Approach

By:

Fisher, Timothy C. G

Contributor(s):

Material type: Text

TextPublication details: Oxon Routledge 2011Edition: 2nd edDescription: 388pISBN:

9780415495172

Subject(s):

DDC classification:

338.5024 FIS

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	338.5024 FIS (Browse shelf(Opens below))	Available		M0027504

Total holds: 0

1. Introduction Part 1: Theory 2. The Manager and the Firm 3. Monopoly and Perfect Competition 4. Price Discrimination 5. Game Theory Part 2: Strategic Interaction Between Firms 6. Strategy in a Market with Two Firms 7. Product Differentiation 8. Entry Deterrence and Accommodation 9. Government Regulation of Industries Part 3: Strategic Interaction within Firms 10. Vertical and Horizontal Integration 11. Labour Markets 12. Training and Motivating Workers 13. Trade Unions Part 4: Marketing Economics 14. The Role of Information 15. Advertising 16. Bundling 17. Durable Goods 18. Auctions 19. The Product Life Cycle. Answers to Odd-Numbered Problems

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