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1.
Brand Manners: How to Create the Self-Confident Organisation to Live the Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI.

2.
Brand Spirit: How Cause Related Marketing Builds Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 PRI.

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