Health and Wellness Tourism

History, Definitions and Scope Chapter One: Introduction Chapter Two: Historical Overview Chapter Three: Contemporary Definitions Chapter Four: Leisure, Lifestyle and Tourism Chapter Five: Typologies of Health and Wellness Tourism Chapter Six: An International and Regional Analysis Part Two: Managing and Marketing Health and Wellness Tourism Chapter Seven: Demand, Motivations and Profiles Chapter Eight: Planning and Development Chapter Nine: Managing Destinations and Sites Chapter Ten: Reaching Customers Chapter Eleven: Product Development Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism Part Three: Operational and Management Issues in Health and Wellness Tourism Introduction Case One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.) Case Two: The Health Spa Resort Roga?ka Slatine Returned to its Past Glory (Lebe, S.) Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith, M) Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes, V.) Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy (Ferrari, S.) Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.) Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.) Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried, I.) Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.) Case Ten: Peninsula Hot Springs – a New Spa Tourism Experience ?Down Under? ( Laing, J.) Case Eleven: Ayurvedic Health Tourism in Kerala, India (Hannam, K.) Case Twelve: Hot Springs in Japanese Domestic and International Tourism (Ratz, T.) Case Thirteen: CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan, J.) Case Fourteen: The Big Chill Festival, England, UK (Laws, C.) Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma, R.) Case Sixteen: Medical Tourism in India: A Case Study of Apollo Hospitals(George, B.) Case Seventeen: Business Tourism(Davidson, R.)