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	1.	The Future of Competition: Co-Creating Unique Value with Customers by Prahalad, C. K Ramaswamy, Venkat Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Books India (P) Ltd. 2004 Availability: Items available for loan: Institute of Pharmacy (1)Call number: 658.812 PRA. Lists: C. K. Prahalad. Place hold Add to cart (remove)
	2.	The Future of Competition: Co-Creating Unique Value with Customers by Prahalad, C. K Ramaswamy, Venkat Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Penguin Books India (P) Ltd. 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.812 PRA. Lists: C. K. Prahalad. Place hold Add to cart (remove)
	3.	No cover image available Lessons in Excellence: The Future of Competition: Co-Creating Unique Value with Customers by Prahalad, C. K Ramaswamy, Venkat Material type: Film; Type of visual material: Publication details: Mumbai CNBC India 2005 Online access: Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6 Segment 7 Segment 8 Segment 9 Availability: Items available for reference: Institute of Management: Not For Loan (8)Call number: 658.812 MCP00230 CNB, ... Lists: C. K. Prahalad. Add to cart (remove)

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