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1.
The Great Marketing Turnaround: The Age of the Individual and How to Profit from It by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1990
Availability: Items available for loan: Institute of Management (2)Call number: 658.8 RAP, ...

2.
Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill Book Company 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.4038001 RAP.

3.
Maxi Marketing: The New Direction in Advertising, Promotion and Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1987
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 RAP.

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