Data Driven: Profiting from Your Most Important Business Asset

Introduction Chapter 1: The Wondrous and Perilous Properties of Data and Information in Organizations Part I: Data Quality Chapter 2: The (Often Hidden) Costs of Poor Data and Information Chapter 3: Assessing and Improving Data Quality Part II: Putting Data and Infomation to Work Chapter 4: Making Better Decisions Chapter 5: Bringing Data and Information to the Marketplace: Content Providers Chapter 6: Bringing Data and Information to the Marketplace: Facilitators Part III: The Management System for Data and Information Chapter 7: Social Issues in the Management of Data and Information Chapter 8: Evolving the Management System for Data and Information Chapter 9: The Next One-Hundred Days Appendix A: The Ascent of Process Appendix B: Information Technology's Support for Data and Information Appendix C: Metadata Processes Notes Index