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	1.	The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Trout, Jack Rivkin, Steve Edition: 7th Reprint 2003 Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1999 Availability: Items available for loan: Institute of Technology (1)Call number: 658.8 TRO. Place hold Add to cart (remove)
	2.	Differentiate or Die: Survival in Our Era of Killer Competition by Trout, Jack Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai East West Books Pvt. Ltd. 2000 Availability: Items available for loan: Institute of Management (1)Call number: 658.4038001 TRO. Lists: Jack Trout. Place hold Add to cart (remove)
	3.	The Making of a Name by Rivkin, Steve Sutherland, Fraser Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RIV. Place hold Add to cart (remove)
	4.	The Power of Simplicity: A Management Guide to Cutting Through The Nonsense and Doing Things Right by Trout, Jack Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1999 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 TRO. Lists: Jack Trout. Place hold Add to cart (remove)
	5.	Repositioning: Marketing in an Era of Competition by Trout, Jack Rivkin, Steve Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010 Availability: Items available for loan: Institute of Management (1)Call number: 651.111 TRO. Lists: Jack Trout. Place hold Add to cart (remove)

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