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Results of search for 'au:"Rossiter, John R."'
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Bergkvist, Lars
(1)
Elliott, Richard
(1)
Percy, Larry
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Rossiter, John R.
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Institute of Management
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1.
Advertising Communications and Promotion Management
by
Rossiter, John R
Percy, Larry
Edition:
2nd ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Boston
Irwin
1998
Availability:
Not available:
Institute of Management: Lost
(1).
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2.
Strategic Advertising Management
by
Percy, Larry
Rossiter, John R
Elliott, Richard
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York
Oxford University Press
2001
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.1 PER
.
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3.
Marketing Communications: Objectives, Strategy, Tactics
by
Rossiter, John R
Percy, Larry
Bergkvist, Lars
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Sage Publications India Pvt. Ltd.
2018
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.8 MAR
.
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