Cases in Marketing Management: An International Edition

Table of Contents SECTION 1: THE CASE STUDY METHOD General Aspects Case Writing Techniques Development of a Student under the Case Method Case Analysis Techniques Specific Problems Regarding Cases in Pakistan SECTION 2: EXPORT SCENE Prelude Prime Minister's Concern Governments Concern Our Share in World Cup Our Share in SAARC Single Factor Focus Destination Focus Export Culture Suggested Action-Nine Points Strategy Statistical Analysis SECTION 3: CASES FOR ANALYSIS 1 Technology Choice-Nakshbandi Industries Limited (A) by Abdul Malik Hashmi 2 Product Quality-S Mohammad Din Tanners and Exporters (A) by B H Abdy 3 Tapping Foreign Potential Market-Shahid Fabrics by Ghulam Hasan Khaskhelly 4 Transportation and Distribution-S Mohammad Din Tanners and Exporters (B) by Zakia Ahmed 5 Branding-Parveen Textile Mills Limited by Malik Mohammad Ehsan 6 Pricing-S. Mohammad Din Tanners and Exporters (C) by Muhammad Umer Memon 7 Managing Change-Westward Exports Limited (A) by Mujahid Rafique 8 Reducing High Rejection Rates -Westward Exports Limited (B) by Sayyed Muhammad Naeem 9 Product Line Expansion-Shabbir Tiles and Ceramics (A) by Syed Fazal Hasan 10 Sales Decline and Overcapacity-Shabbir Tiles and Ceramics (B) by Mumtaz Ahmad Khan 11 Entry into New Market-Stylo Garments by Zakia Ahmad 12 Improving Quality Control-Westward Exports Limited (C) by S M Naseer Ajmal 13 Advertising-NCR Corporation (B) by Liaquat Au 14 International Training-Canva Tentage (Private) Limited (A) by Ejaz Ahmad 15 Pricing-Sunsilk Shampoo by Ehsan-ul-Haque 16 Export Decline-Canvas Tentage (Private) Limited (B) by Muhammad Azhar Ikram Ahmad 17 Expanding Market and Office Location-The Khyber Constructors by Abdul Malik Hashmi 18 Strategic Management-Hi-Class Woollen and Textile Mills by SM NaseerAjmal 19 Search for New Customers-Schon Textiles Limited, Karachi by Abdul Kafeel Siddiqui 20 Business Policy-Glaxo Bangladesh Limited by Khawaja Amjad Saeed and others (Jointly Written Case) 21 Export Pricing-Kamran Fabrics by Mujahid Au 22 Export Channel Management-Awan Surgical Instruments Limited by Mohammad Ehsan and Bob Hartely 23 Export Management Costs and Pridng Dirnension-Phedra Industries Private Limited by Dr Khawaja Amjad Saeed 24 Export Strategy-Ammar Textiles Limited by Ehsan-ul-Haque 25 Selling Problem-Rahim Engineering Works Limited by Joint: Md. Shawquatal Meher, AFM Aourangzeb and Niaz Ahmed (Bangaladesh), Dr B Sarkar (India), Shailendra Sigdel (Nepal) 26 Export Trading House-Textport Syndicate: A Success Story by Joint: Mohammad Abdul Aziz, Razia Begum and Rokeya Khatun (Bangaladesh) and Tshering Karma (Bhutan) 27 Marketing Strategy-Super Asia Pipes Private Limited by Atiqur Rehman 28 Strategic Management-Pakistan Oxygen Limited by Khawaja Amjad Saeed 29 Product Adaptation-Sahaf Enterprises Limited by S M Naseer Ajmal 30 Promoting Products for Exports-Sind Sagar Glass Company Limited by Muhammad Azhar Ikram Ahmad SECTION 4: TEACHING NOTES 1 Case 1 - Nakshbandi industries Limited (A) 2 Case 2 - S. Mohammad Din Tanners and Exporters (A) 3 Case3 - Shahid Fabrics 4 Case 4 - S. Mohammad Din Tanners and Exporters (B) 5 Case 5 - Parveen Textile Mills limited 6 Case 6 - S. Mohammad Din Tanners and Exporters (C) 7 Case 7 - Westward Exports limited (A) 8 Case 8 - Westward Exports Limited (B) 9 Case 9 - Shabbir Tiles and Ceramics (A) 10 Case 10 - Shabbir Tiles and Ceramics (B) 11 Case 11 - Stylo Garments 12 Case 12 - Westward Exports Limited (C) 13 Case 13 - NCR Corporation (B) 14 Case 14 - Canvas Tentage Private limited (A) 15 Case 15 - Sunsilk Shampoo 16 Case 16 - Canvas Tentage Private limited (B) 17 Case 17 - The Khyber Constructors 18 Case 18 - Hi-Class Woollen and Textile Mills 19 Case 19 - Schon Textiles limited, Karachi