Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing

By:

Schaefer, Mark W

Material type: Text

TextPublication details: McGraw-Hill Book Company 2012 New YorkDescription: 215pISBN:

9780071791090

DDC classification:

658.82 SCH

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.82 SCH (Browse shelf(Opens below))	Available		M0029939

Total holds: 0

Introduction
The rise of the citizen influencer
Igniting epidemics
The roots influence
Social proof and reciprocity
The seventh weapon
Personal influence : the marketer's holy grail
Klout and the evolution of social influence
Controversy and turmoil
The business benefits of social influence
How to increase your Klout score
The future of social scoring
Conclusion social influence : a personal view
Appendices

There are no comments on this title.

to post a comment.