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	1.	Advertising by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati South-Western College Publishing 2000 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 GUI. Place hold Add to cart (remove)
	2.	Advertising and Integrated Brand Promotion by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Thomson Learning 2003 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 ALL. Place hold Add to cart (remove)
	3.	Marketing by Shaw, Roy T Semenik, Richard J Edition: 6th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA South-Western Publishing Co. 1989 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SHA. Place hold Add to cart (remove)
	4.	Promotion and Integrated Marketing Communications by Semenik, Richard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Thomson Asia Pte. Ltd. 2002 Availability: Items available for loan: Institute of Management (1)Call number: 658.84 SEM. Not available: Institute of Management: Withdrawn (1). Place hold Add to cart (remove)

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