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	1.	Advertising, Promotion and Other Aspects of Integrated Marketing Communications by Shimp, Terence A Edition: 8th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning Pvt. Ltd. 2010 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 SHI. Place hold Add to cart (remove)
	2.	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication by Shimp, Terence A Edition: 5th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth The Dryden Press 2000 Availability: Not available: Institute of Management: Withdrawn (1). Add to cart (remove)
	3.	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication by Shimp, Terence A Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth The Dryden Press 1997 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 659.1 SHI. Add to cart (remove)

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