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1.
Successful Direct Marketing Methods by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.84 ROB.

2.
Write on Target: The Direct Marketer's Copywriting Handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA NTC Business Books 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.453 STE.

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