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	1.	Effective Advertising: A Tool for Learning and Assessment by Tellis Anderson, Johnson Virginia Walvoord, Barbara E Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass Publishers 1998 Availability: Items available for loan: Institute of Management (1)Call number: 378.167 WAL. Place hold Add to cart (remove)
	2.	Effective Advertising: Understanding When, How and Why Advertising Works by Tellis, Gerard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2004 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 TEL. Place hold Add to cart (remove)
	3.	The SAGE Handbook of Advertising by Tellis, Gerard J Ambler, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications 2007 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 SAG. Place hold Add to cart (remove)
	4.	Will and Vision: How Latecomers Grow to Dominate Markets by Tellis, Gerard J Golder, Peter N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 TEL. Place hold Add to cart (remove)

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