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Results of search for 'au:"Tellis, Gerard J."'
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Ambler, Tim
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Golder, Peter N.
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Tellis, Gerard J.
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1.
Effective Advertising: Understanding When, How and Why Advertising Works
by
Tellis, Gerard J
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Response Books
2004
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.1 TEL
.
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2.
The SAGE Handbook of Advertising
by
Tellis, Gerard J
Ambler, Tim
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
London
Sage Publications
2007
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
659.1 SAG
.
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3.
Will and Vision: How Latecomers Grow to Dominate Markets
by
Tellis, Gerard J
Golder, Peter N
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Tata McGraw-Hill Publishing Company Ltd.
2004
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.8 TEL
.
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