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1.
European Sales Promotion: Great Campaigns in Actions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 1992
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 TOO.

2.
Successful Sales Promotion by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad Orient Longman 1997
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 CHO. Not available: Institute of Management: Withdrawn (1).

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