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1.
The Deviant's Advantage: How Fringe Ideas Create Mass Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Random House UK Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 MAT.

2.
What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.409 MAT.

3.
A Freethinker's A-Z of the New World of Business: The Capstone Business Catalog by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Capstone Publishing Ltd. 2000
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658 CRA.

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