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	1.	The Deviant's Advantage: How Fringe Ideas Create Mass Markets by Mathews, Ryan Wacker, Watts Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House UK Ltd. 2003 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 MAT. Place hold Add to cart (remove)
	2.	What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands by Mathews, Ryan Wacker, Watts Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.409 MAT. Place hold Add to cart (remove)
	3.	A Freethinker's A-Z of the New World of Business: The Capstone Business Catalog by Crainer, Stuart Tulgan, Bruce Wacker, Watts Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Capstone Publishing Ltd. 2000 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658 CRA. Add to cart (remove)

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