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1.
Industrial Marketing Strategy by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1984
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 WEB.

2.
Market-Driven Management: How to Define, Develop and Deliver Customer Value by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 WEB.

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