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1.
Designing and Delivering Superior Customer Value: Concepts, Cases and Applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Florida St. Lucie Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 WEI.

2.
Market Segmentation: Using Miche Marketing to Exploit New Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vision Books 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 WEI.

3.
Superior Customer Value in the New Economy: Concepts and Cases by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London CRC Press 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 JOH.

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