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1.
The Fundamentals and Practice of Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Pvt. Ltd. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 WIL.

2.
The Fundamentals of Advertising by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 1999
Availability: Items available for loan: Institute of Management (1)Call number: 659 WIL.

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