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1.
e-Marketing: Improving Marketing Effectiveness in a Digital World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Prentice Hall 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.4038001 MCD.

2.
Marketing Plans: How to Prepare them, How to Profit from them by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons, Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 MCD.

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