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1.
Key Account Management: The Definitive Guide by Series: Professional and Trade Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Reed Elsevier India Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.1511 MCD.

2.
Key Customers: How to Manage Them Profitably by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth-Heinemann Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 MCD.

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