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From Products to Services: Insight and Experience from Companies which have Embraced the Service Economy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey Wiley 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 YOU.

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom John Wiley & Sons, Ltd. 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 YOU.

Scenarios in Marketing: From Vision to Decision by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley and Sons 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 SCE.

Thought Leadership: Prompting Businesses to Think and Learn by
Material type: Text Text; Literary form:
Publication details: London Kogan Page 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.4092 YOU.

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