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1.
Business to Business Marketing Management: A Global Perspective by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 ZIM.

2.
Business to Business Marketing Management: A Global Perspective by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Taylor & Francis Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.11 ZIM.

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