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1. Marketing Management by Biplab S. Bose

by Bose, Biplab S.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Himalaya Publishing House 2010Availability: Items available for loan: Institute of Management [Call number: 658.8 BOS] (1).

2. Handbook of Marketing Management by Biplab S. Bose

by Bose, Biplab S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Himalaya Publishing House 1998Availability: Items available for reference: Institute of Management [Call number: 658.8 BOS] (1).

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