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1.
Icarus Deception: How High Will You Fly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books 2012
Availability: Items available for loan: Institute of Technology (1)Call number: 650.1 GOD.

2.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 GOD.

3.
Free Prize Inside!: The Next Big Marketing Idea by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 GOD.

4.
Permission Marketing: Turning Strangers into Friends and Friends into Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Simon & Schuster 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GOD.

5.
Purple Cow: Transform Your Business by Being Remarkable by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 GOD.

6.
Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658 GOD.

7.
Linchpin Are You Indispensable: How to Drive Your Career and Create a Remarkable Future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Little Brown Book group 2010
Availability: Items available for loan: Institute of Technology (1)Call number: 650.1 GOD.

8.
This is Marketing You Can’t be Seen Until you Learn to See by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Random House India Pvt. Ltd. 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GOD.
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