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1. Getting to Plan B: Breaking Through to a Better Business Model by John Mullins and Randy Komisar

by Mullins, John | Komisar, Randy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2009Availability: Items available for loan: Institute of Management [Call number: 658.401 MUL] (1).
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2. Marketing Management: A Strategic Decision-Making Approach by John W. Mullins, Orville C. Walker, Harper W. Boyd and Jean-Claude Larreche

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larrenche, Jean-Claude.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Book Company 2005Availability: Items available for loan: Institute of Management [Call number: 658.8 MUL] (1).

3. Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W. Boyd, John Mullins and Jean-Claude Jarreche

by Walker, Orville C | Boyd, Harper W | Mullins, John | Jarreche, Jean-Claude.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: Institute of Management [Call number: 658.8 WAL] (1).

4. The New Business Road Test: What Entrepreneurs and Executives should do before Writing a Business Plan by John W. Mullins

by Mullins, John W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education Limited 2003Availability: No items available Checked out (1).
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5. The New Business Road Test: What Entrepreneurs and Executives should do before Writing a Business Plan by John W. Mullins

by Mullins, John W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007Availability: Items available for loan: Institute of Management [Call number: 658.022 MUL] (1).
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6. Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Harper W. Boyd, John Mullins and Jean-Claude Jarreche

by Walker, Orville C | Mullins, John | Jarreche, Jean-Claude | Boyd, Harper W.

Edition: 4th edMaterial type: visual material Visual material; Type of visual material: Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for reference: Institute of Management [Call number: MC0542 ] (1).

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