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1. The Essence of Services Marketing by Adrian Payne

by Payne, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Pvt. Ltd. 1996Availability: Items available for loan: Institute of Management [Call number: 658.805 PAY] (1).

2. Marketing Plans for Service Business: A Complete Guide by Malcolm McDonald and Adrian Payne

by McDonald, Malcolm | Payne, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Reed Elsevier India Pvt. Ltd. 2007Availability: Items available for loan: Institute of Management [Call number: 658.802 MCD] (1).

3. Relationship Marketing: Bringing Quality, Customer Service and Marketing Together by Martin Christopher, Adrian Payne and David Ballantyne

by Christopher, Martin | Payne, Adrian | Ballantyne, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann Ltd. 1991Availability: Items available for loan: Institute of Management [Call number: 658.8 CHR] (1).

4. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers by Adrian Payne, Martin Christopher, Moira Clark and Helen Peck

by Payne, Adrian | Christopher, Martin | Clark, Moira | Peck, Helen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann Ltd. 1995Availability: Items available for loan: Institute of Management [Call number: 658.812 PAY] (1).

5. Strategic Customer Management: Integrating Relationship Marketing and CRM by Adrian Payne and Pennir Frow

by Payne, Adrian | Frow, Pennir.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press India Pvt. Ltd. 2013Availability: Items available for loan: Institute of Management [Call number: 658.812 PAY] (1).

6. Handbook of CRM: Achieving Excellence Through Customer Management by Adrian Payne

by Payne, Adrian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Butter Hein Med 2005Availability: Items available for loan: Institute of Management [Call number: 658.812 PAY] (1).

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