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Results of search for 'ccl=an:12818'
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Edwards, Mark G.
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Lambert, Claire
(1)
Lee, Alvin
(2)
Mizerski, Richard
(1)
Yang, Jinchao
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1.
Marketing Strategy: Casebook
by
Edwards, Mark G
[Editor]
Lee, Alvin
[Editor]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Cambridge University Press
2013
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.802 MAR
.
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2.
The Strategy of Global Branding and Brand Equity
by
Lee, Alvin
Yang, Jinchao
Mizerski, Richard
Lambert, Claire
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Oxon
Routledge
2015
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.827 LEE
.
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