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1.
Principles of Service Marketing and Management by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

2.
Product Plus: How Product + Service = Competitive Advantage by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill, Inc. 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 LOV.

3.
Services Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1991
Availability: Not available: Institute of Management: Withdrawn (1).

4.
Services Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1996
Availability: Items available for reference: Institute of Management: Not For Loan (2)Call number: 658.805 LOV, ... Not available: Institute of Management: Withdrawn (4).

5.
Services Marketing: People, Technology and Strategy by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education Asia Pte. Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

6.
Services Marketing: People, Technology and Strategy by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

7.
Services Marketing: People, Technology and Strategy by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson Education (Singapore) Pte. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

8.
Services Marketing: People, Technology and Strategy by
Edition: 5th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

9.
Services Marketing: People, Technology and Strategy by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

10.
Services Marketing: People, Technology and Strategy by
Edition: 7th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

11.
Services Marketing: People, Technology and Strategy by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey World Scientific Publishing Co. Pte. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 LOV.

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