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1.
A Financial Times: Guide to Marketing from Advertising to Zen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Addison Wesley Longman (Singapore) Pte. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 AMB.

2.
Marketing and the Bottom Line: The New Metrics of Corporate Wealth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow Pearson Education Limited 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.18 AMB.

3.
The SAGE Handbook of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2007
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 SAG.

4.
The Silk Road to International Marketing: Profit and Passion in Global Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 AMB.

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