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1.
Indian Advertising 1780 to 1950 A. D. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 CHA.

2.
ITC Versus BAT: A Case for Indian Corporate PR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wheeler Publishing 1997
Availability: Items available for loan: Institute of Management (1)Call number: 659.2 CHA.

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