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1.
Techno-Ready Marketing: How and Why Your Customers Adopt Technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PAR.

2.
Techno-Ready Marketing: How and Why Your Customers Adopt Technology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 PAR.

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