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Global Marketing Foreign Entry Local Marketing and Global Management by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin/Mcgraw-Hill 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 JOH.

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Global Marketing Foreign Entry Local Marketing and Global Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Irwin/Mcgraw-Hill 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 JOH.

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Relentless: The Japanese Way of Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 JOH.

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