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1.
Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.022 KOE.

2.
The Story of American Business: From the Front Pages of the New York Times by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Publishing Corporation 2009
Availability: Items available for loan: Institute of Management (1)Call number: 338.0973 STO.

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