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1.
On Purpose: Delivering a Branded Customer Experience People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SMI.

2.
Don't Mess with the Logo: The Straight Talking Bible of Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Pearson Education Limited 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MIL.

3.
Bold: How to be Brave in Business and Win by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2011
Availability: Items available for loan: Institute of Management (1)Call number: 658.4063 SMI.

4.
Brand it Like Beckham: The Story of How Brand Beckham was Built by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Cyan 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MIL.

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