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Cases in Advertising and Promotion Management by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1994
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 QUE.

The Global Market: Developing A Strategy to Manage Across Borders by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.848 GLO.

Greater Good: How Good Marketing Makes for Better Democracy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 QUE.

Marketing Management: Text and Cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore McGraw-Hill Book Company 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 LAL.

Cases in Marketing Management and Strategy: An Asia-Pacific Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 QUE.

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