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The 4A's of Marketing: Creating Value for Customers, Companies and Society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge Taylor & Francis Group 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SHE.

China Rising: How China and India will Benefit Your Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 330.951 SHE.

Customer Behavior: A Managerial Perspective by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada Thomson South -Western 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHE.

Customer Behavior: Consumer Behavior and Beyond by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth The Dryden Press 1999
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SHE.

Customer Relationship Management: Emerging Concepts, Tools and Applications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2001
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHE.

Deregulation and Competition: Lessons from the Airline Industry by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2007
Availability: Items available for loan: Institute of Management (1)Call number: 387.71 SHE.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.4 SIS.

Handbook of Relationship Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHE.

The Self -Destructive Habits of Good Companies: And How to Break Them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 650.11 SHE.

The Self -Destructive Habits of Good Companies: And How to Break Them by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 650.11 SHE.

The Accidental Scholar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications 2014
Availability: Items available for loan: Institute of Management (1)Call number: 650.092 SHE.

Rural Marketing by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 KAS.

Rural Marketing by
Edition: 2nd ed
Material type: Film Film; Type of visual material:
Publication details: Noida, UP Pearson India Education Services Pvt. Ltd. 2012
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: MC0982.

Rural Marketing by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.804 KAS.

Legends in Strategic Marketing: Rajan Varadarajan: Vol. 1 Strategic Marketing and Strategic Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

Legends in Strategic Marketing: Rajan Varadarajan: Vol. 3 Strategy and Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

Legends in Strategic Marketing: Rajan Varadarajan: Vol 4. Inter-organizational Cooperation and Interactive Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

Legends in Strategic Marketing: Rajan Varadarajan: Vol. 5 Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

Marketing Management by
Edition: 16th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson Education 2022
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KOT.

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