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1.
The 4A's of Marketing: Creating Value for Customers, Companies and Society by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge Taylor & Francis Group 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 SHE.

2.
Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.4 SIS.

3.
Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2006
Availability: Items available for loan: Institute of Management (1)Call number: 382 SHE.

4.
Legends in Marketing Jagdish N. Sheth Volume 6: Managerial Marketing: Current Thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2010
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.8 LEG.

5.
Handbook of Advances in Marketing in an Era of Disruptions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publication India Pvt. Ltd. 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 HAN.

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