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Don't Just Relate-Advocate!: A Blueprint for Profit in the Era of Customer Power by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 URB.

Essentials of New Product Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jercy Prentice Hall 1987
Availability: Items available for loan: Institute of Management (1)Call number: 658.56 URB.

Advanced Marketing Strategy: Phenomena, Analysis and Decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1991
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 URB.

From Little's Law to Marketing Science: Essays in Honor of John D.C. Little by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts The MIT Press 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 FRO.

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