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21st Century Positioning Proven Selling Precepts by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Taylor & Francis 1996
Availability: Items available for loan: Institute of Management (1)Call number: 658.81 KIN.

The 22 Immutable Laws of Branding: How to Build a Product of Service into a World-Class Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Collins Publishers 1998
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RIE.

Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vision Books 1995
Availability: Items available for loan: Institute of Management (2)Call number: 658.81 TOT, ...

Buy-In: Saving Your Good Idea from Being Shot Down by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Publishing Corporation 2010
Availability: Items available for loan: Institute of Management (1)Call number: 650.1 KOT.

Forecasting Your Company's Sales and Profits: A Quick-and-Easy Guide for Owners and Managers of Growing Businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Vision Books 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.818 MAR.

The One to One Future: Building Relationships one Customer at a Time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doubleday 1993
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 PEP.

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 MUL.

The Ultimate Marketing Toolkit: Ads That Attract Customers, Brochures That Create Buzz, Web Sites That Wow by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Avon Adams Media 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.82 PET.

The Complete Marketer: 60 Essential Concepts for Marketing Excellence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 MCD.

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